What Makes Brands People Remember | Behind the Brand with Jayanta Jenkins

What really makes a brand unforgettable? In this special Behind the Brand episode of Social Media Decoded, Michelle sits down with Jayanta Jenkins, Former Vice President of Global Creative at Starbucks, to unpack what it takes to build one of the most recognizable brands in the world. With over 25 years of experience in advertising, marketing, and creative leadership, Jayanta shares what it takes to build culture-defining brands, lead global creative teams, and balance storytelling with business goals. From his early inspiration at museums in Washington D.C. to leading creative at brands like Starbucks and Disney, this conversation is packed with insights for entrepreneurs, marketers, creatives, and business leaders. Michelle and Jayanta discuss why branding is more than aesthetics, how creativity drives business results, the role of leadership in scaling impact, and why the best brands create emotional connection, not just visibility. They also dive into marketing trends, brand strategy, consumer psychology, AI, culture, and what separates brands people notice from brands people remember. If you’re building a personal brand, growing a business, leading a team, or trying to better understand marketing in today’s world, this episode is for you. In This Episode, We Talk About: What it really means to lead creative at Starbucks How iconic brands build emotional connection The difference between visibility and cultural relevance Creativity vs. business performance and why both matter Leadership lessons from managing global creative teams Why storytelling is still the foundation of great marketing The future of branding and creativity in the AI era What entrepreneurs can learn from billion-dollar brands How great brands drive conversation and customer loyalty Connect With Jayanta: LinkedIn: Jayanta JenkinsPortfolio: Jayanta.com Resources Mentioned: Starbucks branding and creative strategy Consumer psychology in marketing Brand storytelling and emotional connection Creative leadership and team building Loved This Episode? If this episode helped you think bigger about branding, visibility, creativity, or leadership, screenshot the episode, share it on Instagram, and tag Michelle! Your reviews help Social Media Decoded reach more entrepreneurs, creators, and leaders ready to grow their visibility and impact. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.