What Makes Great Copy

Kevin Rogers spent years traveling the country as a stand-up comedian working the circuit with now-famous comics like Chris Rock, Louis CK, Billy Gardell and many more. After a decade performing comedy, Kevin retired from the road and married the love of his life. He also discovered a new professional passion – direct response sales copywriting. He spent ten years as a freelance copywriter, writing and chiefing the sales copy for high profile and insanely profitable product launches with the industry's top producers. Things changed again when Kevin discovered how a simple joke formula could be used as a powerful marketing hook and began teaching it to marketers as The 60-Second Sales Hook and released a book by the same name. The success of the book led Kevin to create Copy Chief, a private community-based forum and copy training center where talented copywriters partner with value-driven product creators and content providers to produce forward-thinking ad campaigns. After 12 years away from comedy, Kevin's recently returned to the stand-up stage, developing 25 minutes of new material over 60 days and performing for 2,000 people accepting a challenge to open a show for his longtime friend Billy Gardell, of Mike & Molly fame. Kevin is the Amazon best-selling author of The 60-Second Sales Hook and founder of Copy Chief, a thriving community of the world's top online marketers. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: [email protected] Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Kevin Rogers: Website: https://copychief.com/ Facebook: https://www.facebook.com/realcopychief/ YouTube: https://www.youtube.com/channel/UCR5GVAeVeMVZlqIJoJsyTPQ LinkedIn: https://www.linkedin.com/company/copy-chief/about/ Instagram: https://www.instagram.com/therealcopychief Free 60-Second Sales Hook Book: https://60secondsaleshook.com/ Kevin's podcast, Copy Chief Radio: https://copychief.com/ccr/ Join Copy Chief Membership: https://copychief.com/join