What makes ideas "sticky?" - Made To Stick by Chip Heath and Dan Heath

In this episode of Book Overflow, Carter and Nathan discuss Made to Stick by Chip Heath and Dan Heath! Join them as they discuss what it means for an idea to be "sticky," what patterns sticky ideas follow, and how this all applies to software engineering!-- Want to talk with Carter or Nathan? Book a coaching session! ------------------------------------------------------------Carterhttps://www.joinleland.com/coach/carter-m-1NathanComing soon!-- Books Mentioned in this Episode --Note: As an Amazon Associate, we earn from qualifying purchases.----------------------------------------------------------Made To Stickhttps://amzn.to/3UTzcmR----------------00:00 Intro02:09 About the Book and Authors04:53 Initial Thoughts on Made to Stick10:22 The SUCCESS Framework17:06 Simple - Commander's Intent31:26 Unexpected - Breaking Patterns45:31 Concrete - Making Ideas Tangible1:00:18 Hot Takes, AI and the Future of Software Engineering1:15:11 Final Thoughts and Recommendations--------Spotify: https://open.spotify.com/show/5kj6DLCEWR5nHShlSYJI5LApple Podcasts: https://podcasts.apple.com/us/podcast/book-overflow/id1745257325X: https://x.com/bookoverflowpodCarter on X: https://x.com/cartermorganNathan's Functionally Imperative: www.functionallyimperative.com----------------Book Overflow is a podcast for software engineers, by software engineers dedicated to improving our craft by reading the best technical books in the world. Join Carter Morgan and Nathan Toups as they read and discuss a new technical book each week!The full book schedule and links to every major podcast player can be found at https://www.bookoverflow.io