What Makes People Donate to a Nonprofit?

Understanding the psychology of why people donate, and applying this concept nonprofit can increase your fundraising. Finding out the core of why somebody would consider donating to a nonprofit organization can be a large combination of reasons. However, being able to better understand what these reasons are and why people have them, may have the ability to scale your charitable donations. In today's podcast episode, Stephen Halasnik from Financing Solutions and Tim Kackuriak discuss what they think drives donation decisions, and how you can use these ideas to strengthen your own fundraising campaign.