EPISODE · Feb 2, 2021 · 10 MIN
What Makes Some Ads More Shareable Than Others?
from Knowledge at Wharton
Millions tune into the NFL Super Bowl each year to watch the game’s entertaining advertisements. A new study co-authored by Wharton’s Jonah Berger shines light on the emotions that make people more likely to share what they see. Hosted on Acast. See acast.com/privacy for more information.
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What Makes Some Ads More Shareable Than Others?
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