EPISODE · Jan 26, 2021 · 20 MIN
What Makes Songs Popular? It’s All About ‘You’
from Knowledge at Wharton
Wharton marketing professor Jonah Berger explains why songs with the word “you” are more successful with consumers and what that could mean for other products. Hosted on Acast. See acast.com/privacy for more information.
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What Makes Songs Popular? It’s All About ‘You’
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