What Makes Us Click? Cyberscams and The Brain with Martina Dove, PhD

In this episode, Tripwire's Senior UX Researcher, Martina Dove, uses her psychology research to explain to us how the brain operates when presented with a cyberscam. She also discusses her model for identifying fraud susceptibility and what we can do to prevent falling for these scams.   Check out Martina's book here: https://www.amazon.com/Psychology-Fraud-Persuasion-Scam-Techniques/dp/0367859564 Check out her blog articles on State of Security: https://www.tripwire.com/state-of-security/security-data-protection/sextortion-scams-how-they-persuade-and-what-to-watch-for/ https://www.tripwire.com/state-of-security/security-data-protection/top-scam-techniques-what-you-need-to-know/ https://www.tripwire.com/state-of-security/security-data-protection/phishing-attacks-often-target-small-businesses-heres-what-to-watch-for/ https://www.tripwire.com/state-of-security/security-data-protection/how-social-norms-can-be-exploited-by-scammers-on-social-media/