What Makes Videos Go Viral, with Andy Wright

This week on the Ways to Wealth Podcast, Charlie speaks to Andy Wright, founder of Engage Media, a one-man social content agency that has made videos for everyone from Volkswagen to the local pharmacy down the road.Andy spent a decade as a radio presenter, had a stint as a professional golfer, and now fronts golf coverage for Sky, but the thread running through all of it is an obsession with a single question: what actually makes someone stop scrolling and watch? After years of pouring himself into content he thought was brilliant that nobody saw, he stumbled on a hundred-dollar course from a tiny Canadian startup that changed everything, and boiled the whole game down to one principle most people get completely wrong.He explains why he deliberately makes content look rough and unpolished, how a one-minute video for a small-town pharmacy racked up half a million views, and why he believes the safest thing you can do with a brand is also the most dangerous. There's also an honest thread here about money, the internal battle of charging what you're actually worth when you grew up watching your parents work the land for forty years and say yes to twenty-five dollars an hour.This is a conversation about attention, authenticity, and building a life around the work you'd happily do for free, then learning how to get paid properly for it.Watch every episode of the Ways to Wealth Podcast hereLearn more about Andy hereLearn more about Andy's company here#waystowealth #contentmarketing #socialmedia #marketing #virality #entrepreneurship #nzbusiness #branding #creators #smallbusiness #advertising #ai #engagemedia #wealthbuilding