What Makes Virtual Influencers Effective?

What this episode covers

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of Knowledge at Wharton?

This episode is 12 minutes long.

When was this Knowledge at Wharton episode published?

This episode was published on May 9, 2025.

What is this episode about?

Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s...

Can I download this Knowledge at Wharton episode?

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