What Makes Virtual Influencers Effective?
from Knowledge at Wharton
Virtual influencers are more effective when paired with a companion, which makes them seem more human and trustworthy, according to research from Wharton's Jonah Berger, USC Marshall’s Giovanni Luca Cascio Rizzo, and LUISS Guido Carli University’s Francisco Villarroel Ordenes.
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This episode was published on May 9, 2025.
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