What Makes Wineries Memorable | Brigid Harris | Barrels and Roots

I sat down with Brigid Harris, co-owner of Bedarra Vineyards in Sonoma County, to talk about what really makes wine and the businesses behind it memorable. From starting a hobby vineyard with her husband to building a wine brand rooted in their honeymoon, their family, and even the memory of their dog Ellie, Brigid reminded me that great wine is often connected to a much bigger story.We talked about why wine tasting should feel approachable instead of intimidating, how wineries can create experiences that bring people together, and why relationships are one of the most valuable assets a winery can build. Brigid also shared lessons from her experience working with major brands like Gap and Disney, including the importance of balancing hospitality with data, sales, marketing, and strong business systems.What I kept coming back to was simple: wine is meant to be shared. The bottle matters, but the people, places, stories, and memories surrounding it are what make the experience stick.When you remember a great bottle of wine, do you remember the taste or the people and story behind it?