EPISODE · Feb 2, 2023 · 9 MIN
What makes your Company different and Why does it matter to customers?
from Vistage Live - Australia and New Zealand - Business and Leadership Insights · host Stephanie Christopher, MD of Vistage Australia and New Zealand
Dr Robert Dew, a customer experience innovation and competitive strategy expert, delivers this short, fast paced podcast. What's Theory of Purchase all about? 'People are fundamentally driven by needs' says Rob. Find out the 6 Core needs (CAPFUL) and why it's important for every businesses to develop a theory of purchase that's valid. A great 9 minute listen!
Embed this episode
NOW PLAYING
What makes your Company different and Why does it matter to customers?
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.