What Marketers and Consumers Need to Know About Privacy, Security, and Cookieless Advertising

Andrew Richardson is the Senior Vice President of Analytics & Marketing Science at Tinuiti, the largest independent performance agency across Google, Amazon, Facebook, and other top web-based platforms. Tinuiti has worked with a large number of high-profile clients, including Tommy Bahama, Nestlé, Etsy, and more. Andrew is passionate about data, marketing, technology, and social media. His areas of expertise include Tableau, Google Analytics, Adobe Analytics, and many more. In this episode… As a consumer, you probably already know that the top tech companies in the world—Google, Amazon, Facebook, and the like—record, track, and profit from your data. However, did you know that top marketing and advertising agencies have just as much to gain from collecting your personal data?  According to marketing and analytics expert Andrew Richardson, consumers experience a significant give and take when it comes to privacy and their personal data. As he says, marketers and their clients need to understand the impacts of their advertising methods—and learn how to promote improved privacy and security measures in 2021 and beyond. In this episode of She Said Privacy, He Said Security, Justin and Jodi Daniels sit down with Andrew Richardson, the Senior Vice President of Analytics & Marketing Science at Tinuiti, to reveal what marketers and consumers need to know about data privacy and security. Listen in as Andrew discusses how advertising strategies have evolved over the years, the importance of cookies in data tracking, and where the burden of privacy really lands in agency/brand relationships. Stay tuned!