EPISODE · Aug 16, 2018 · 19 MIN
What Marketers Are Doing Wrong in Data Analytics
from Knowledge at Wharton
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money. Hosted on Acast. See acast.com/privacy for more information.
What this episode covers
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money. Hosted on Acast. See acast.com/privacy for more information.
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What Marketers Are Doing Wrong in Data Analytics
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Frequently Asked Questions
How long is this episode of Knowledge at Wharton?
This episode is 19 minutes long.
When was this Knowledge at Wharton episode published?
This episode was published on August 16, 2018.
What is this episode about?
New Wharton research shows that marketers are incorrectly crunching data and potentially getting wrong answers — and costing companies a lot of money. Hosted on Acast. See acast.com/privacy for more information.
Can I download this Knowledge at Wharton episode?
Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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