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What Marketers Can Learn from Netflix with Jennifer Griffin Smith

An episode of the SaaS Half Full podcast, hosted by Lindsey Groepper, titled "What Marketers Can Learn from Netflix with Jennifer Griffin Smith" was published on February 8, 2023 and runs 29 minutes.

February 8, 2023 ·29m · SaaS Half Full

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Episode Description

Media companies like Netflix create content to make money, plain and simple. If it doesn't perform, it isn't renewed or promoted. With this idea in mind, why are B2B marketers creating video content without expecting performance?

Jennifer Griffin Smith, CMO of Brightcove, wants marketers to think and act more like a media company. In this episode, Jennifer explains how a successful video strategy isn't contained to large companies with high-production capabilities, the role of user (customer) generated content, and why she believes B2B has a place on TikTok. Are you ready to think more like Netflix? Press play. 

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