What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkillsCHAPTERS:0:00 - Intro1:44 - What keeps CMOs up at night7:17 - The new media landscape10:22 - Remote work14:09 - The CMO Role16:48 - AI in Marketing23:02 - Best AI pilots27:27 - Do you always need a human in the loop29:40 - What human skills will be most important in the future31:34 - Reframing34:45 - Practical advice36:48 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on May 14, 2024.

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