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Sep 26, 2007 6 min

What Marketing means

from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts Hosted by Stephen Humphrey

Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)

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What Marketing means

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This episode was published on September 26, 2007.

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