What Most Businesses are Doing Wrong in Social Media

Title: Most Businesses Are Doing Social Media Wrong — Here’s What Actually Drives GrowthGuest: Gift Igbin, Founder of SocialGiftThis episode is about strategy before aesthetics. Foundations before frequency. Business clarity before platform expansion.If you’ve ever wondered whether your content is actually moving the needle this conversation will recalibrate how you think about social media entirely.Gift Igbin is a social media strategist and founder who began her career working inside an in-house agency during the pandemic, executing campaigns where real decisions were being made. She later built her own consultancy while still in school and now supports startups across the UK, US, and Canada.Through her company, SocialGift, she helps early-stage founders replace guesswork with strategic clarity — choosing the right platforms, building the right foundations, and ensuring content serves measurable business goals.Podcast Show NotesEpisode OverviewTimestamps & Key Takeaways00:00 – Strategy Before Pretty PostsSEGMENT 1 – Journey With Relevance04:10 – Executing Under Pressure During COVID08:30 – The Reactive Trap13:15 – Working Across MarketsSEGMENT 2 – Consulting Differentiation18:40 – Posting Is Not a Strategy24:05 – When Founders Need Strategy, Not More Content29:20 – Why Motivated Founders Still Fail33:45 – Outsourcing Without ClaritySEGMENT 3 – Reality Check Moment39:10 – “Do I Need to Be on TikTok?”43:30 – What Taking Social Media Seriously Actually Looks Like– Content & RepurposingThe First Move if You’re OverwhelmedIf founders take away one idea from this episode, it’s this:Social media is not about being seen. It’s about being positioned. Show summary:In this episode, social media strategist Gift Igbin shares insights on building a strategic, authentic, and cohesive social media presence for startups and emerging brands. She discusses platform selection, content repurposing, and the importance of brand voice to maximize growth and engagement. Key Themes & Keywordssocial media strategy, startup marketing, content repurposing, brand authenticity, platform selection, social media growth, digital marketing, social media tips, founder advice, social media management Key Show Points:The importance of strategic social media planning over mere visibilityHow COVID shaped social media approaches for startupsCommon mistakes in social media strategy and how to avoid themThe significance of brand cohesion and authenticityEffective content repurposing techniques and best practices Key Social Media frameworks Shared in Episode:Content Repurposing FrameworkBrand Cohesion Model Action Points Covered in the EpisodeDevelop a clear social media strategy focusing on authenticity and cohesionResearch your target platform and audience before postingCreate a content repurposing plan to maximize content useTakeaways:"Authenticity is key to engaging your audience.""Repurpose content strategically for maximum impact.""Analyze your content to see what works best."Episode Links & ResourcesCompany Page for Gift:Gift Igbin's Social Gift - https://socialgift.co.ukGuest Social linksLinkedIn - https://linkedin.com/in/giftigbinTwitter - https://twitter.com/giftigbin