What Most Businesses Get Horribly Wrong About Marketing Strategy with Julia Kinner

Don’t trust your gut!Many business leaders confuse gut instinct with strategic insight, resulting in missed opportunities and stagnation… To put it plainly, they fail to move the needle because they don't truly understand their target audience. Sound familiar?You're not alone. Julia Kinner, founder of the specialized marketing and strategy consulting firm JK & Associates, has worked with countless businesses that claim to “know their customer” but fail to connect with them in a meaningful way. Drawing on her background in telecommunications and consumer research, Julia shows how grounding your approach in actual consumer behavior, rather than assumptions or AI-generated plans, can drive real business growth.Want to get real results from your marketing strategy? Hit play and find out how Julia’s approach might just be the shift your brand needs.Key Takeaways:00:00 Intro 00:14 Julia’s background01:05 Challenges in corporate marketing 03:23 Building trust with clients 06:41 Customer back strategy  16:51 The advantages of tailored market research 18:47 The future of AI in business24:18 Social media strategy 27:46 Outro —Connect with Julia Kinner: 🔷 LinkedIn: https://www.linkedin.com/in/julia-kinner/ 🔷 Website: https://juliakinnerassociates.com/ Go to https://www.brandbosshq.com/ and:🔷 Get a FREE copy of the Secret Weapon Handbook 🔷 Steal our Brand Story Blueprint🔷 Book a Discovery Call 🔷 Unleash your brand’s full growth potential Where you can find me: 🔷 TikTok: https://www.tiktok.com/@brandbosshq/ 🔷 LinkedIn: https://www.linkedin.com/in/brandbosshq/ 🔷 Instagram: https://www.instagram.com/brandbosshq/ 🔷 Facebook: https://www.facebook.com/brandbosshq/ Branducation with Bill Harper is your go-to podcast for mastering the art of marketing, branding and storytelling. Each episode is packed with insights on how to reframe your value proposition, craft compelling narratives, and engage your audience on a larger scale. Tune in to reach your brand’s full growth potential!Don’t forget to follow so you never miss an episode!