What Most Founders Get Wrong About Risk

Is taking risks the secret to success - or the fastest way to destroy your business? Join Mohsin, Annissa and Adrees on The Great British Business Podcast as they break down What Most Founders Get Wrong About Risk and unpack the different types of risks every entrepreneur faces.In this episode, we explore why many founders confuse bravery with recklessness, and caution with progress. From financial and operational risk to branding, hiring, and growth decisions, we discuss how to tell the difference between smart bets and avoidable mistakes. You’ll hear real-world examples from our own businesses, including when moving fast paid off - and when slowing down would have saved serious time, money, and stress.We dive into how to build better decision-making frameworks, how to assess upside vs downside, and how to avoid the two biggest traps: playing it too safe and gambling the business. Whether you’re launching a startup, scaling a DTC brand, or navigating big strategic decisions, this episode will help you take better risks - not just bigger ones.If you’ve ever struggled with knowing when to move fast and when to be cautious, this one’s for you.WANT TO WORK WITH US?https://www.lumosense.co.uk/lets-talkFOLLOW US ON SOCIALS:TikTok @lumosense  https://www.tiktok.com/@lumosenseInstagram @lumosense.uk https://www.instagram.com/lumosense.uk/Mohsin @mohsintalksbusiness https://www.tiktok.com/@mohsintalksbusinessAnnissa @annissatalksbusiness https://www.tiktok.com/@annissatalksbusinessAdrees @adreestalkscreative https://www.tiktok.com/@adreestalkscreative