What Most Get Wrong About Development Finance with Ashley Ilsen

In this episode of NRG Insights, Marcus sits down with Ashley Ilsen, CEO and Co-Founder of Magnet Capital, to unpack what developers, brokers, and even lenders often get wrong about development finance.Ashley shares how Magnet Capital carved out a strong position in a crowded field of over 240 short-term lenders by focusing on relationships, service, and real understanding of developers’ needs, not just speed and pricing.Whether you’re a broker, developer, or lender, this conversation is packed with lessons on standing out, surviving tough markets, and building trust in a sector where reputation matters most.In this episodeThe biggest misconceptions about development financeHow to stand out in a saturated lending marketLessons from launching Magnet Capital and leading through uncertaintyWhy “fast and flexible” isn’t enough anymoreHow culture and recruitment shape long-term successThe future of tech and collaboration in development financeAbout Ashley IlsenAshley Ilsen is the CEO and Co-Founder of Magnet Capital, a specialist lender providing development finance for new-build residential projects. Since launching in 2018, Magnet Capital has become known for its straightforward lending approach and relationship-driven service, supporting developers across the UK through changing market conditions.Subscribe to NRG Insights for weekly conversations with leaders in specialist finance, mortgages, and property lending.If you like this episode, don’t forget to share and tag NRG in your post and let us know  what you liked so we can record more fantastic content for you.