What Motivates People to Change?

What motivates people to change? So often I think we as a society want to believe that if people only knew the truth, they would change out of the goodness of their hearts. If people only knew that by purchasing products made with palm oil, such as shampoo, cookies, peanut butter, microwave dinners, and more, they are contributing to the extinction of orangutans, they’d stop. (Side note: Palm oil has many names like “stearic acid” and “sodium lauryl sulphate” so it could be hiding in your products and you wouldn’t know.) And it’s true that sometimes informing people does move them enough to change their behavior. But sometimes it doesn't. More in this week's post.