What Moves Us: Your TickEat to Growth

In this episode Liam Henderson and Johannah Randall are joined by Heerum Fleary, founder of TickEat and one of the Rail Innovation Group's newest members. Helping smaller businesses find their way into rail is the heart of what the Rail Innovation Group does, most often with digital and technology companies. Heerum does the same job from a different corner of the supply chain. She spent more than twenty years buying food and drink, much of it across travel, and TickEat, launched in 2015, puts that experience to work for smaller brands trying to get their products onto trains. The work is close and practical, from Meet the Buyer events and dinners on a static train in York, to masterclasses and a CPD-certified rail accelerator called Track to Go. The conversation gets into how a supplier earns a buyer's trust and where onboard catering is heading. It also lands on something we think about a lot. Heerum finds rail open and straightforward to work with, which runs against the experience many technology innovators describe, and Liam and Johannah dig into why the food and drink route in seems to run smoother. She also lays out what is coming, including a travel innovation hub fitted out with real onboard kit.   Links: tickeat.co.uk, railinnovationgroup.com