What MTV Understood About Culture | Antonio McDonald, Founder & CEO, KUAMP

Antonio McDonald has spent more than two decades building content for brands, audiences, and culture.After starting his career at MTV during its peak, Antonio went on to found KUAMP, an independent creative production agency helping brands connect with audiences through content that people actually want to watch.In this episode, we discuss why most branded content misses the mark, what MTV understood about culture before everyone else, the power of independence, building a business over 24 years, and the advice he'd give to anyone trying to break into advertising today.If you're interested in creativity, media, production, brand storytelling, or building something from the ground up, this episode is packed with lessons from someone who has seen the industry evolve firsthand.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠[email protected]⁠