What next for AI and insights? With Nick Graham and Jonathan Williams

AI is changing the world of insights, but just how much change are we likely to see, and what will the insights teams of tomorrow look like? In this episode of The Persuasion Game podcast, two AI marketing experts join us to offer their views on what is an ever-evolving landscape. What will AI mean for how insights are gathered and interpreted? What will it mean for where resources are directed? And, crucially, where do humans fit into all of this. As Nick puts it: ‘The whole industry is at a crossroads.’ The question is - where will it end up?  Jonathan Williams is Founder of One Strategy Studio and Nick Graham, formerly of Mondelez and PepsiCo, is Founder of Vertemis. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (02:43) The Shift from Data to Decision Making (05:37) AI's Transformative Potential (07:42) Challenges and Opportunities with AI (14:01) Adopting AI: Strategies and Pitfalls (22:50) Skills for the Future