What Nobody Teaches You About Sales – Crystal Elam

In this episode of The Free Lunch, Eddie Ross sits down with Crystal Elam, SVP of Growth & Operations at RVO Health, to explore her unexpected rise from storm chasing to biotech and digital healthcare leadership.Crystal shares game-changing insights on leading without authority, scaling transformation, and a philosophy she calls "Pull Through bigger than Sell To" that reshaped her career in sales.From handling layoffs with empathy to prepping teams for AI-led disruption in healthcare, this conversation covers mentorship, vulnerability, leadership perception, and how extreme accountability drives real change.🚀 Topics covered:From storm chaser to healthcare executiveWhat “pull through” really means in sales & growthHow to lead without a titleMentorship: how to find the right peopleAI in healthcare: risks, power & personalisationCommunication that actually lands👉 Watch to the end for Crystal’s take on vulnerability as a leadership edge.Drop your biggest takeaway in the comments 💬