What nonprofits can learn from Coca-Cola - Melinda French Gates

In her talk, Melinda Gates makes a provocative case for nonprofits taking a cue from corporations such as Coca-Cola, whose plugged-in, global network of marketers and distributors ensures that every remote village wants -- and can get -- a Coke. Why shouldn't this work for condoms, sanitation, vaccinations too? (Filmed at TEDxChange.)Talk by Melinda French Gates. Learn more about your ad choices. Visit megaphone.fm/adchoices