What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Jamie Cleghorn, Partner at Bain & Company, discusses the relationship between management consulting and marketing. Marketing’s frustration is usually a result of alignment issues in an organization. As companies grow in size and communication falters, they run the risk of ambiguous marketing messages. Today, Jamie talks about why marketers need management consultants. Show NotesConnect With: Jamie Cleghorn: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Episode metadata supplied by the publisher feed · Published Apr 1, 2023

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Bain & Company Partner, Jamie Cleghorn, looks into the reasons marketers need management consultants.

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What % of Your Pipeline Should Sales Drive? -- Jamie Cleghorn // Bain & Company

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This episode is 15 minutes long.

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This episode was published on April 1, 2023.

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