What One Hour of Care Really Costs Your Home Care Business (Dana Charumbira)

#13 Everyone talks about revenue, but rates, wages, margins, taxes, travel time, mileage, shift durations, overhead… these are the real numbers behind your top line. Dana Charumbira, Managing Director of The Home Care CPAs, breaks down gross margins across common shift types—1, 4, 8, and 12 hours—and shows how each impacts your bottom line. Then we dig into overhead: how to calculate it, how to allocate office salaries, and how return on sales plays into smarter financial planning.Dana Charumbira on LinkedInThe Home Care CPAs websiteKey Metrics Calculators—gross profit per hour, gross margin, breakeven rate, overhead per hour, and target rate calculator