What Our Mentor Taught Us About Coffee Shops - Roy Keely – Valor Coffee Podcast Ep. 152

JOIN THE VALOR COFFEE COMMUNITY – Courses, Exclusive Videos, PDFs, Spreadsheets and more:⁠ ⁠https://community.valor.coffee?utm_source=spotify&utm_campaign=ep152Thanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!We had the pleasure of welcoming our longtime friend and mentor, Roy Keely, to the podcast this week. Roy played a pivotal role in helping us launch our first café through a private loan and has remained a key voice in our story over the past seven years. In this convo, we dive deep into the lessons Roy has taught us: about coffee, business, investing, time management, and how to not go broke starting a café. Roy has a knack for challenging conventional wisdom in the most encouraging way possible, and this episode is packed with insights for anyone thinking about starting a coffee shop (or already in the trenches). Also, we finally addressed the early cold brew controversy... you won, Roy.*If you purchase something through one of our links, we may be entitled to a share of the sale*Buy Valor Coffee: ⁠⁠https://valor.coffee/shop?utm_source=spotify&utm_campaign=ep152Watch on Youtube: ⁠⁠https://youtube.com/valorcoffee16⁠⁠Want to become a Wholesale Partner? Email us at [email protected] to set up an account!Want to send us coffee? Have a question you want to answer on the show? Send us an email to [email protected] to get your business in front of more people? We partnered with Local Eyes Growth to grow our business through SEO and the results have been incredible. Local Eyes is offering a FREE backlink ($300 value) to Valor Coffee Podcast listeners who partner through our exclusive link. Visit ⁠⁠https://localeyesgrowth.com/valor⁠⁠ to get the ball rolling!Follow the Valor Coffee Podcast on Instagram: ⁠⁠http://instagram.com/valorcoffeepod⁠⁠Follow Valor on Instagram: ⁠⁠http://instagram.com/valor.coffee⁠⁠Subscribe to Riley's YouTube Channel: ⁠⁠https://youtube.com/@rileywestbrook⁠⁠Follow Riley:  ⁠⁠https://instagram.com/rileywestbrook⁠⁠Follow Ross: ⁠⁠https://instagram.com/rosswalters⁠⁠Follow Ethan's Parody Account:  ⁠⁠https://instagram.com/ethanrivers77700:00:03 Mics are hot and kankers are cranking 00:00:55 Meet Roy 00:05:16 Helping Fund Our First Cafe 00:17:13 How do you decide to spend your time? 00:29:06 Filling the Gaps 00:36:34 Practical wisdom from friend of the pod: Jay Z 00:46:19 Winning and Losing: A Spectrum