What Patients Notice About Your Practice That You May Not

What makes one dermatology practice feel ordinary — while another becomes memorable? On this episode of The Distinctive Dermatologist, Scott McKain explores the details that can transform a clinic from simply a place where patients receive treatment into an experience that earns their loyalty, repeat visits, and referrals. Dr. Douglass Forsha shares the story behind his distinctive Salt Lake City-area practice, including how thoughtful design, artwork, fresh flowers, and attention to seemingly small details can create an environment patients notice and remember. Then, Laura Billet, Director of Brand Strategy and Marketing for SkinCure Oncology, draws upon years of visiting dermatology and plastic surgery practices across the country to reveal what she has observed in the practices that get the patient experience right. The conversation explores everything from the importance of the front desk and employee onboarding to better communication when physicians are running behind, easier appointment scheduling, technology, consistent branding, and the importance of dermatologists remaining curious about new treatments and innovations. And perhaps most importantly, there's no single formula for creating a distinctive practice. What matters is intentionally creating an experience that reflects who you are, what you stand for, and how you want patients to feel. Because patients notice the details — and those details can influence whether they return, refer others, and become advocates for your practice. Our thanks to GentleCure from SkinCure Oncology for its continued sponsorship of The Distinctive Dermatologist and for supporting our mission to help dermatology practices create exceptional experiences for the patients they serve. GentleCure — Tough on Cancer. Gentle on Skin.