What PR Really Is (And When Your Business Actually Needs It) | Jessica Poulin

Send us Fan MailJessica Poulin is the Founder and CEO of Woke Media, a dynamic public relations and communications agency dedicated to amplifying purpose-driven brands, entrepreneurs, and thought leaders. Known as a master networker and strategic storyteller, Jessica specializes in helping clients increase their visibility, build meaningful media relationships, and position themselves for long-term impact.With a deep understanding of both the media landscape and human connection, Jessica has worked with a diverse range of clients to secure press placements, craft compelling narratives, and elevate brand presence across platforms. Her work is rooted in authenticity, strategy, and intentional storytelling — ensuring that every message not only reaches the right audience but resonates deeply.Recently named one of BrownStyle Magazine’s 100 Women in Media, Jessica continues to expand her influence while empowering others to confidently step into their voice, own their story, and build powerful, visible brands.  ✔️ What PR really is (and what most people get wrong) ✔️ When your business is actually ready for PR ✔️ What to do if you can’t afford PR yet ✔️ How to position yourself for media opportunities ✔️ The power of networking and building real relationships ✔️ How to stop hiding and start showing up with confidence Connect with our lovely and empowering guest:Jessica A. Poulin (she/her) | CEO/Founder & PR Director Woke MediaCreator/Producer/Host - High On Feminismwww.wokemediabk.comwww.highonfeminism.comhttps://www.instagram.com/wokemediabkStay Connected: ✨ Subscribe for more conversations that empower you to build, grow, and become ✨ Share this episode with a woman who’s ready to be seenwww.blackwomanaboutbusiness.comSupport the showWhen you build her, you be her!Black Woman About Businesswww.blackwomanaboutbusiness.comInstagram:  www.instagram.com/blackwomanaboutbusinessBuild Her, Be Her Monthly Membership:https://f-e-m-a-l-e-collectives.mn.co/share/jnqRZZvAFZtm7BhM?utm_source=manual