What problem does your security ACTUALLY solve for your customer? - S1E25

from Security Business: Marketing and Ops for Ambitious Alarm Companies · host Marshall Jones Jr.

“Install a camera here. So we can see this spot. So we can see who is pooping here. So we’re not embarrassed. So we don’t lose face with our employees, stakeholders, and the public.” You don’t always know why your customers really want cameras added, that fancy new access control installed, the security system upgraded. Unless you learn to ask and listen to what they say.

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This episode is 18 minutes long.

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This episode was published on April 20, 2023.

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