What Publishing a Book Taught a 20-Year Marketing Veteran About His Own Craft

In this episode of Content Amplified, host Ben Ard sits down with Frank Pasquine, Marketing Director at DoubleVerify and author of the newly released novel The Prince of New York. Frank has spent nearly 20 years in marketing across ad tech, entertainment, and agencies, but publishing his own book forced him to see content strategy from an entirely new angle.Frank shares the story of how he went from studying economics at Fordham to screenwriting at NYU, nearly beat Gossip Girl to the punch with a pilot at William Morris, and eventually built a full marketing career while holding onto that creative spark. Now he's applying everything he's learned in B2B to promote his debut novel as a one-person team with a personal savings budget.The conversation gets into the reality of marketing your own product versus marketing someone else's, the surprising fragmentation of platforms when you're the one spending every dollar, and why in-person activations combined with digital amplification have been his most effective strategy on both sides.What you'll learn in this episode:What changes when the product you're marketing is your ownHow a screenwriting background shapes a content marketing careerWhy in-person activation plus digital amplification is the highest-performing content playThe 100-day playbook Frank recommends before launching any side projectHow to approach TikTok, Instagram, and BookTok as a first-time authorWhy freedom to experiment is the biggest advantage solo creators have over corporate teamsFind The Prince of New York on Amazon or search for Frank Pasquine. Connect with Frank on LinkedIn.Text us what you think about this episode!