What Real Estate Can Learn from The Tech Industry

Brad Hargreaves (Founder and CEO, Common) joins Richard Green (Director, USC Lusk Center for Real Estate) to discuss how COVID-19 has impacted product typologies of co-living and the role tech plays in managing multifamily properties.   As it varies across the industry, Hargreaves lays out Common's definition of co-living that distinguishes itself from visions of student housing or roommate matching and management. While co-living makes up a portion of Common's management portfolio, Hargreaves sees the lowest hanging fruit for most property managers as basic tech upgrades to increase efficiency and centralize efforts like sales, marketing, and leasing to better and more quickly serve tenants. Green fields questions on which cities seem to be making big wins from the increased adoption of remote work, how renters making choices virtually will persist after the pandemic subsides, and what co-living financing really looks like to lenders and borrowers.   More: https://lusk.usc.edu/perspectives