What Reality TV Can Teach Us About Brand Safety

Fans of the Bravo reality show Southern Charm probably already know what happened to our sweet Noami and her relationship with Metul that ended in a very public cheating scandal. But as fans of Noami started to rally to defend her betrayal at the hands of the ex, the social media mob started to swarm on Metul. So let's use this reality TV drama as a lesson in brand safety. Whether an employee or person closely associated with your brand/or company, you need to be ready for battle (aka a good defensive + response plan) should you find yourself getting canceled on the internet. ~~~~~~~~~~~~~~~~~~~~~~~~~~~Where to Find Digital Dispatch & Blythe:  Blythe's LinkedinYouTubeInstagramTikTokDigital Dispatch websiteGot something to say?Have a topic you'd like to see covered? Or a guest you want to hear on the show? Fill out the tip submission form on the Digital Dispatch website.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.