What Record Ratings Mean for Women’s College Basketball

The people have spoken—with their remotes. Iowa’s Elite Eight win over LSU in the women’s college basketball tournament captured 12.3 million viewers for ESPN, the most for a women’s game broadcast in the U.S. We dig into what those numbers could do for future broadcasts of the sport—starting with this weekend’s final—and why ‘Sunday Night Baseball’ may not stay long in its time slot. Plus, skateboarding will be back at the Olympics in Paris this summer. The CEO of Thrill One Sports & Entertainment, Matt Cohn, shares how the company's Street League Skateboarding works to maintain the sport's renegade spirit while the biggest stars are collaborating with global brands. (00:00) Tuned In on the Final Four (07:46) Thrill One CEO Matt Cohn Joins FOS Today (14:01) How Skateboarders are Building Their Brand Learn more about your ad choices. Visit megaphone.fm/adchoices