What Recruiters Look At In 6 Seconds

🎥 Follow Bri on TikTok:https://www.tiktok.com/@bribuilds456?lang=en💼 Build your personal brand:https://BEVedu.cohttps://BEVedu.co/brandbuildersMost people aren’t losing jobs because they lack talent… they’re losing because they don’t know how to package themselves.In this first interview-style episode of Off Route, I sit down with Bri — former tech recruiter turned content creator — to break down resumes, interviews, ATS systems, personal branding, confidence, content creation, and how to actually stand out online and in the corporate world.We get into:• The “6 second resume scan”• Why bullet points matter• ATS systems explained simply• Interview confidence + controlling conversations• The 3 P’s method for interviews• Building a brand within a brand• Why most people overcomplicate personal branding• And how creating content helped both of us discover our niche⏱️ Chapters00:00-02:10 — Intro + meeting Bri02:11-05:20 — Resume bullet points + standing out05:21-07:35 — The 6 second resume scan07:36-09:15 — Employment gaps explained09:16-12:25 — Interview prep + avoiding rambling12:26-15:35 — STAR method vs the 3 P’s15:36-18:15 — Empathy, personality, and archetypes18:16-21:30 — Self discovery + aligning your career21:31-24:05 — Building a niche online24:06-28:30 — ATS systems explained simply28:31-31:55 — Tailoring resumes + career pivots31:56-35:20 — Cover letters + personal branding35:21-39:00 — Confidence, content, and interview prep39:01-42:40 — Finding your niche through content42:41-45:20 — Why most people overcomplicate branding45:21-47:01 — Final thoughts + getting started