What Replaces EVP in a World Where Truth Is Decentralised? episode artwork

EPISODE · Apr 17, 2026 · 13 MIN

What Replaces EVP in a World Where Truth Is Decentralised?

from Edan Haddock - Total Talent 🇦🇺 · host Edan Haddock

In this episode, Edan Haddock calls out one of Talent’s biggest blind spots - EVP.For years, organisations have invested heavily in crafting the perfect Employer Value Proposition. But in a world where truth is decentralised, candidates no longer rely on what companies say… they rely on what employees share.So what happens when you don’t control the narrative anymore?Edan unpacks the shift from polished messaging to real-world reputation - exploring why EVP is losing relevance, how candidates are validating employers through decentralised channels, and what actually replaces EVP in today’s landscape.This episode introduces a new way of thinking: Reputation, Experience, Proof (REP) and challenges Talent leaders to move beyond storytelling and start owning the reality.If EVP isn’t dead… it’s definitely been exposed. 🎙️ 30 Days. 30 Episodes. One Mission.This November, Edan Haddock - Total Talent is taking on its biggest challenge yet.30 consecutive days. 30 brand-new podcast episodes. 1 goal: raising funds for Movember and helping change the face of men's health.No sponsors. No shortcuts. Just honest conversations and a community coming together for something bigger than a podcast.The countdown has begun.If you believe in better conversations, better workplaces and better outcomes for men's health, I'd love your support.🎧 Follow the podcast. Share the campaign. Donate if you can. Every action helps.👉 Donate now: https://au.movember.com/mospace/15366090Let's make this the biggest month in the history of Edan Haddock - Total Talent. Together, we can help change the face of men's health. 💛

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In this episode, Edan Haddock calls out one of Talent’s biggest blind spots - EVP. For years, organisations have invested heavily in crafting the perfect Employer Value Proposition. But in a world where truth is decentralised, candidates no longer rely on what companies say… they rely on what employees share. So what happens when you don’t control the narrative anymore? Edan unpacks the shift from polished messaging to real-world reputation - exploring why EVP is losing relevance, how candida...

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What Replaces EVP in a World Where Truth Is Decentralised?

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This episode was published on April 17, 2026.

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