What Role Does Decentralised Finance Play in Fintech Marketing? | Lex Sokolin, Global Fintech Co-Head at Consensys

Today I’m chatting with Lex Sokolin, a futurist and entrepreneur working on the next generation of financial services. He is the Global Fintech Co-head at Consensys, and also writes a weekly newsletter called The Fintech Blueprint, hosts a podcast and creates his own digital art.Consensys is a blockchain technology company building the infrastructure, applications, and practices that enable a decentralized world. They are an industry leader in Ethereum solutions, offering a wide suite of products that serve millions of users. In April, Consensys raised $65 million through J.P. Morgan, Mastercard, UBS and several blockchain companies.In this episode, Lex and I chat about the future of content creators, the role of DeFi in fintech and fintech marketing and Consensys’ approach to marketing as a category leader.Lex on LinkedIn: https://www.linkedin.com/in/alexeysokolin/Lex's personal website: https://www.lexsokolin.com/Consensys' website: https://consensys.net/The Fintech Blueprint: https://lex.substack.com/This episode is brought to you by VC Innovations. VC Innovations is a full-stack marketing services agency dedicated to innovation industries with a special focus on Fintech. They work with businesses across 3 key areas of marketing infrastructure, demand generation campaigns and event properties including the must-attend Fintech Talents Festival. Check out www.vcinnovations.co.uk to find out more.