What Role Does Empathy Play In Marketing? Ray2Go Ep 10

Do you consider yourself an empathetic person? Would you say your company is empathetic? That will be a very strange question for many business owners. Like "social", the word "empathy" doesn't seem to fit in the context of business. As marketers, we spend a lot of time researching and analyzing data so we have the latest stats and tools with which to do our job. As businesses, we worked hard to get our service or products launched to what we hope will be a public anxious to have what we consider indispensable. We checked all the boxes, completed our SWOT analysis and yet our sales are disappointing. How could people not "get it"? Who are these people? Unless you know who they are, what their needs are, what goes on in their daily life and what needs they have, you're rolling the dice instead of in the cash.