What role does storytelling play in Design Thinking? | Marc Gutman (1 of 5)

Marc Gutman of Wild Story explores how empathy drives design thinking — and when storytelling becomes a trap. He shares a journal-entry exercise that forces brands to remove themselves from the narrative and make their customer the hero.

Episode metadata supplied by the publisher feed · Published Jan 27, 2021

Embed this episode

Attribution link and audio player

NOW PLAYING

What role does storytelling play in Design Thinking? | Marc Gutman (1 of 5)

0:00 12:49

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

No similar podcasts found.

Frequently Asked Questions

How long is this episode of Strategize This Podcast?

This episode is 12 minutes long.

When was this Strategize This Podcast episode published?

This episode was published on January 27, 2021.

Can I download this Strategize This Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!