What Selling Luxury Brands Can Teach You About Selling Your Services

As a continuing series focused on improving our ability to sell as a service provider, I invited my friend and colleague Kathe Crawford to today's podcast because she has such an ease around sales that I find infectious. Kathe is a business & sales strategist, master life coach and author who helps entrepreneurs, service providers, business owners identify the gaps and opportunities needed to increase sales, create clients and increase revenue. One of my favorite things about this episode is that Kathe talks about some simple, yet often skipped over ways of attracting clients and tapping into forgotten resources that can help you generate business quickly. Instead of always focusing on a business built on tech and platforms, Kathe talks about how we can focus on the relationships and networks we already have to build our business - which can feel like a relief to anyone who has really struggled with building a business according to online marketing plans. We talk a lot about how we can quiet the noise and really tap into selling in a way that feels more comfortable and confident. I'm excited to share Kathe as part of my ongoing Mindset First Podcast sales series.