What Sells a Book?

A new 'Craftwork' episode about the business of selling books. My guest is Kathleen Schmidt, publishing industry veteran, founder of Kathleen Schmidt Public Relations, and author of the Publishing Confidential newsletter. As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well-respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM. Schmidt, who learned to read when she was four, comes from a family of voracious readers. Inspired by the legendary book editor Jackie Kennedy Onassis, she purposely focused on obtaining a position in book publishing. Her fast-growing Substack newsletter, Publishing Confidential, shares her wealth of inside knowledge that she hopes will help demystify the book industry. Married with two children, she resides in New Jersey. *** Otherppl with Brad Listi is a weekly literary podcast featuring in-depth interviews with today's leading writers. Available where podcasts are available: Apple Podcasts, Spotify, YouTube, etc. Subscribe to Brad Listi’s email newsletter. Support the show on Patreon Merch Twitter Instagram  TikTok Bluesky Email the show: letters [at] otherppl [dot] com The podcast is a proud affiliate partner of Bookshop, working to support local, independent bookstores. Learn more about your ad choices. Visit megaphone.fm/adchoices