What Separates a Marketing Partner from a Vendor With Conrad Saam

In this episode of the Pareto Legal Podcast, Bo Royal sits down with Conrad Saam, Founder of Mockingbird, to unpack what actually separates a marketing partner from a vendor. They dive into why the ability to make fast, decisive calls matters more than any single tactic, how to build reporting infrastructure both sides can trust, and why the best agencies tell you when your idea is bad before you have to ask. Learn how to judge marketing decisions instead of just outcomes, set the right cost-per-consultation benchmarks for your firm, and spot the difference between an agency that executes and one that's genuinely in it with you.