What sets the most profitable gyms apart?

John Franklin (https://twitter.com/johnisbuilding?la...) and Mateo Lopez chat with Michael Keeler from Business For Unicorns (https://www.businessforunicorns.com/), a company specializing in gym mentorship. They dive into the shared characteristics of the most profitable gyms and discuss strategies for running a more successful fitness business. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Michael Keeler and BFU (2:29) What is the Gym Owner Benchmarks Report? (5:40) Rates, services, and profitability (10:12) Selling small group classes (12:15) Client engagement and marketing strategies (22:09) What keeps clients coming back? (28:29) Members, revenue, and profit margins (33:07) Do gyms use management software? (34:58) How do gyms get leads? (37:39) Referral marketing strategies (43:23) Leading and pitching low-barrier offers (53:27) Biggest challenges for gym owners (58:57) Financial benchmarks for gym owners (1:04:32) Which gyms are most profitable? (1:07:16) Final takeaway for gym owners (1:10:18) Where to go if you want to find Michael