What settings should I use for my Google Ads campaigns?

Ever wondered what the best settings are for your Google Ads campaigns? In this episode, host Jyll Saskin Gales breaks down what you need to know about campaign settings, from why you should start a campaign "without guidance" to the potential risks of auto-apply recommendations. She also explains attribution models in detail, using real-world examples to help you pick the right one for your business (hint: it's probably DDA!)You can get episode transcripts delivered to your inbox each week by signing up for free at https://jyll.ca/insidegoogleads  You can also sign up for Jyll's free Google Ads newsletter, The Insider, and her free small business marketing newsletter, at free.jyll.caFollow Jyll on social mediahttps://www.linkedin.com/in/jyllsaskingaleshttps://www.youtube.com/@the_google_prohttps://www.instagram.com/the_google_prohttps://www.threads.net/@the_google_pro