What Shippers Really Value When Choosing Carriers | Episode 63 episode artwork

EPISODE · Jan 15, 2026 · 30 MIN

What Shippers Really Value When Choosing Carriers | Episode 63

from Tire Tracks: Driving the Logistics Industry · host Banyan Technology

Shippers aren’t chasing the cheapest LTL rate. They’re choosing confidence.In episode 63 of Banyan Technology’s Tire Tracks® podcast, Kevin Huntsman, President of Mastio & Company, reveals insights from the 21st Edition of the U.S. LTL Customer Value & Loyalty Study, based on over 1,600 Shipper interviews.From billing accuracy to communication and reliability, the data proves that Carrier selection is about more than price — it’s about performance you can count on.Don't miss it!Links Mentioned in Today’s Episode:Kevin Huntsman: https://www.linkedin.com/in/kevin-huntsman-73abaa2/Mastio & Company: https://mastio.com/Mastio & Company Transportation Studies: https://mastio.com/sector/transportation/Banyan Technology: https://banyantechnology.com/Banyan Technology on ‌LinkedIn: https://www.linkedin.com/company/banyan-technologyBanyan Technology on Facebook: https://www.facebook.com/banyantechnologyBanyan Technology on X: https://x.com/BanyanTechListen to Tire Tracks on-demand: https://podcast.banyantechnology.comListen to Tire Tracks on Apple Podcasts: https://podcasts.apple.com/us/podcast/tire-tracks-driving-the-logistics-industry/id1651038809Listen to Tire Tracks on Spotify: https://open.spotify.com/show/3Aiya6qVXFsiXbUAwMT7S7Watch this episode on-demand:https://banyantechnology.com/resource/what-shippers-really-value-when-choosing-carriers-episode-63/

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Shippers aren’t chasing the cheapest LTL rate. They’re choosing confidence. In episode 63 of Banyan Technology’s Tire Tracks® podcast, Kevin Huntsman, President of Mastio & Company, reveals insights from the 21st Edition of the U.S. LTL Customer Value & Loyalty Study, based on over 1,600 Shipper interviews. From billing accuracy to communication and reliability, the data proves that Carrier selection is about more than price — it’s about performance you can count on. Don't miss it! ...

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What Shippers Really Value When Choosing Carriers | Episode 63

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This episode is 30 minutes long.

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This episode was published on January 15, 2026.

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