What should founders know about raising capital?

Everyone—and I mean everyone—who is trying to start a business at one point or another goes looking for capital. But not everyone SHOULD go looking for capital. Investors are looking for very specific criteria when they invest. They are looking to reduce risk while increasing return. Entrepreneurs are exactly the opposite. I talk a bit about how investors look at deals in this short episode.Join the conversation and get in the know by learning the core fundamentals of Synaptic Alchemy at https://www.synapticalchemy.com/mini-email-course