What Should I Include in My Sales and Marketing Expenses?

In episode #92, I address a student question from my SaaS metrics foundation course. It actually caught me off guard, because I talk a lot about fully-burdened cost centers. We can’t forget the foundational components. - Full-burdened expenses - Split Sales from Marketing Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribeSubscribe to Ben’s SaaS monthly newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-pageSaaS Metrics courses here: https://www.thesaasacademy.com/Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkoutFollow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray