What Should I Talk About?

Well that's a broad question, and the answer is almost anything you want. Here's five ideas that might be relevant to you. * Show off your products. If you have them, then show your customers how to use them. * Show off your expertise. If you're a service provider then let the world know that you're the people to talk to in your market. * What's the latest news in your industry? If people are coming to you for their news then you've elevated your relationship with your market. * Tell us who you are. Give us your history, introduce us to your employees, tell us your ideas and plans for the future. This is a professional podcast, but why not have a coffee break with your customers? * Tell us who we are. Customer profiles are a great way to add authenticity to your marketing. Interview some customers and find out how your product or service worked for them. That's just the tip of the iceberg, the great thing about podcasting is that you can discuss anything you like. You can even do a few of these suggestions as segments, the options are limitless! So pick one that suits you and get podcasting!